Welcome to our blog! Discover the top 7 strategies for increased website traffic with an affordable SEO company. If you’re looking for ways to increase website traffic. Create content with keyword-focused titles and descriptions. You can also use topic clusters to align your content with search intent and increase organic traffic.
Optimize Your Website for Search Engines
Once you have your website up and running, it’s time to focus on bringing in traffic. Thankfully, this isn’t Field of Dreams, and there are many effective strategies for increasing your website’s audience.
You can improve your website’s ranking with on-page SEO techniques such as XML sitemaps, and schema markup. You can also optimize your page’s titles, meta descriptions, and images for search engines by including keywords and related latent semantic indexing (LSI) terms.
You can also create “evergreen” content to drive organic search traffic, such as how-to articles like “How to Make Pepperoni Pizza” and “How to Choose Shoes for Hiking.” These types of posts are often ranked higher in searches than more timely blog topics.
Create a Great User Experience
When visitors find your website easy to navigate, they stay longer and are more likely to click on call-to-actions or fill out a contact form. This can help you generate leads and increase sales over time.
User experience is important because people have a lot of options online and will only visit websites that provide them with an exceptional experience. If a site is difficult to use, users will quickly move on to another website that provides them with a better experience.
Content marketing can help you create a great user experience by providing valuable information to your audience. By sharing this content on social media and in email marketing campaigns, you can attract a quality audience that will drive traffic to your website.
Optimize Your Social Media Profiles
If you’re not already using social media to drive traffic, you’re missing out on a huge opportunity. Whether you’re on Twitter, TikTok or Instagram, your profile or “bio” area should clearly communicate your brand value proposition and include a link(s) to your website.
Additionally, sharing PR news like donations to charities, employee milestones and new product launches on LinkedIn can help you get more eyes on your content. Just be careful not to overdo it as too much self-promotion is discouraged in these communities.
Keyword Research
At its core, SEO is about creating and executing content strategies that align with search intent. This is why keyword research is one of the most important aspects of SEO and a critical component for increasing website traffic.
The best way to find keyword ideas is to analyze your organic search traffic in a tool like Google Analytics or HubSpot’s Search Insights report. This allows you to bucket keywords into topics, examine MSV, and then use those terms in your content strategy.
Blog Posts
One of the easiest ways to drive traffic to your website is through blog posts. When written with SEO in mind, blog posts can rank highly on search engine results pages (SERPs).
Blog posts can range in length and format, but they should all be informative. Educative content will attract visitors and keep them coming back for more.
Try to incorporate infographics, videos and other visual elements in your posts. This helps break up the text and makes it easier to digest. Also, remember to use captions and alt text with keywords in them.
Use email marketing
Email marketing is one of the most effective strategies to increase website traffic. It involves sending targeted messages to your subscribers to build relationships, generate trust, and create loyalty.
Autumn’s team uses permission-based email marketing, meaning that she only adds contacts to her email list if they’ve opted-in. This allows them to deliver high-quality content and engage with their target audience.
They also use their email list to promote new properties and special offers. By doing so, they’ve managed to drive a substantial amount of traffic to their website.
Share Your Blog Posts on Social Media
When your audience shares your content, it tells search engines that your posts are valuable. That can boost your search engine rankings and increase traffic to your site.
You can encourage your audience to share your blog posts by making them easy to share. Adding social media sharing buttons to your posts is an easy way to do this.